Unitea
Experiential Design
Backed by the principles of gongfu cha, Unitea is an exhibit showcasing traditional Chinese tea in an accessible way for everyone.
Task
Create a brand from scratch and design an environment for an event of the designer's choosing.
Logo Design
Brand Guidebook
Banner Flats
Kiosk Designs
Event Space
Solution
Create a tea brand that speaks to tradition but also welcomes everyone to Chinese style gongfu cha. In addition, translate 2D design into 3D and design for physical interactivity.
Result
While tackling each aspect of the brand, different elements were each given extra attention: embodiment of Chinese culture while keeping legibility in the logo design, balance of brand graphics and functionality in a guidebook, scaling and legibility of banners, and accommodations within an event environment for everyone.
Brand System
Guidebook Spreads
Banner Design
