Wild & Wholesome
Packaging Design
Wild & Wholesome is a locally owned company dedicated to bringing happiness and health to both pets and owners through organic and sustainable formulas. We aim to create an experience that brings joy and comfort to everyday life.
Task
Create a brand that emphasizes a healthy lifestyle for pets and owners with high quality products and sustainability as the focus.
Logo Design
Primary Packaging
Secondary Packaging
Marketing Collateral
Solution
With betta fish food as the main product, create a brand identity that promotes connection between owner and pet with tranquility and mindfulness.
Result
Throughout the logo and packaging design of Wild & Wholesome, I employed hand drawn characteristics that are peaceful and artful. Using the beautiful betta fins and ocean imagery as inspiration, I created flowing patterns that drove the project.
Brand System
Dielines
Primary Packaging
Secondary Packaging
